China or become the largest smart home market industry chain maturity must be standard first
Date：2019/04/09 Click：616 times
With the rapid development of big data, artificial intelligence and other technologies, smart home plays an increasingly important role in life. According to the "China Smart Home Equipment Industry Market Prospect and Investment Strategic Planning Report" data, in 2016, China's smart home market scale reached 60.57 billion yuan.
With the rapid development of big data, artificial intelligence and other technologies, smart home plays an increasingly important role in life. According to the "China Smart Home Equipment Industry Market Prospect and Investment Strategic Planning Report" data, in 2016, China's smart home market reached 60.57 billion yuan, an annual growth rate of 50.15%. It is expected that smart home will break out in the next few years. By 2018, the smart home market will reach 139.6 billion yuan. By 2020, China is expected to become the largest smart home market in Asia. Although the prospects are promising, the situation is difficult to solve for a while. The key to solving the problem is to return to the nature of users and cultivate products and services.
Smart Home Encounters External Heat and Internal Cold Embarrassment
In recent years, smart home has shown strong vitality all over the world. According to reports, in 2014, the global smart home market will be 52 billion US dollars, and it is expected to reach nearly 100 billion US dollars by 2017, with an annual compound growth rate of about 20%. However, smart home in the domestic market has repeatedly hit a wall, falling into an awkward situation of two days of ice and fire.
According to statistics released by market research company Statista, in 2016, the United States became the world's largest smart home market with $9.715 billion, while China ranked fourth with $520 million. According to the growth of smart home penetration, the United States ranked first with 5.8%, while the gap in China was only 0.1%. Although smart home scenarios are still in the incubation stage worldwide and are not widely used, it is an indisputable fact that smart home is more popular in some developed countries than in China.
On the one hand, due to the fact that the ecological system of smart home has not been fully established, the hard injuries such as scene fragmentation, poor compatibility and complex operation have not been completely solved, consumers are difficult to deeply understand the wisdom and convenience of smart home, and the impression of "high-cold" of smart home needs to be improved; on the other hand, there is a lack of supporting laws and regulations in the field of smart home. With the unified standards, the industry is mixed with fish and dragon, the products are mixed, the general experience of consumers is not good, the word of mouth is difficult to improve, it is difficult to drive consumers to pay. In addition, product prices and consumption habits are also the main factors hindering the popularity of smart home. According to the survey results of Expressway Research Institute, more than 50% and 30% of the respondents chose the above two.
Multi-Directional Intelligent Home Market in China
Nevertheless, the domestic smart home market is still very promising, which can be seen from the embracing attitude of relevant manufacturers and investment enthusiasm of financial institutions. Firstly, China's overall economic situation is steadily advancing, with the rise of the middle class and the escalation of consumption. Secondly, China has become the largest Internet market in the world, and the integration of manufacturing industry and Internet is gradually deepening. These two factors make the domestic smart home market have the potential to explode rapidly.
BAT takes the lead, millet and Meizu follow, Haier, Mei, Gree, Haixin and other home appliances cafes have entered the market one after another, radio and television, telecommunications, mobile operators also want to share porridge. Last month, 15.541 billion investment in real estate enterprises in China has become a hot topic. Some opinions refer to or pave the way for their smart home strategy. This month, Baidu purchased Raven Technology, a smart home control and hardware startup, to further commercialize AI. Overall, the market presents a mix of specialization, complementarity, competition and cooperation.
Industry insiders believe that with the improvement of smart phone functions, mobile terminals and home devices are more closely interconnected, and the growing maturity of artificial intelligence technology, not only improves the degree of home intelligence, but also makes products more responsive to the actual needs of users. With better conditions for the development of smart home in China, more and more consumers will prefer to use smart home, and smart home will bring qualitative changes to users'lives.
Unified Standards Promote Smart Home Landing
However, smart home can not avoid landing obstacles. From the product hardware point of view, smart home needs to combine different scenarios to set the sensors and controllers needed to achieve the correlation between the nodes, not a few routers, light bulbs can be easily realized. From the software point of view, the decentralized situation of control terminals needs to be improved urgently. There is still a long way to go to plug management and security loopholes, optimize the APP operating interface and break through the shackles of compatibility. From the service point of view, smart home puts forward strict requirements for pre-sale and after-sale services. From the product side and control side, professional technical teams are needed to respond quickly, as well as the high degree of cooperation of real estate developers, home decoration companies and designers. A set of perfect and systematic service system will become the standard of smart home market. It is imperative to integrate the industrial chain, coordinate development, win-win cooperation and unification of industry standards.
In the future, multi-functional and personalized customized smart home products will be more and more popular with people who pursue quality life. Returning to products and services is the key for enterprises to win the market. Understanding consumers'preferences and investing in their favorite design products is the first step; abandoning the big and empty theory and polishing single products steadily is the second step; providing active service and doing a good job of investment and operation in the later stage is the third step. Adhering to the "three-step" strategy is the foundation for the intelligent furniture enterprises to settle down. The only way to do this is to add constantly to the technology of the product.